A graduate in Economics and a M.B.A. in Marketing, is an energetic business and
management professional, with an experience over 20 years in the communication and
CableTV industry. PKA's forte is business strategy and execution. His network includes
long standing personal and professional relationships with policy makers, all India
distribution channel and the Last mile operators in the Cable TV & Internet Data
space and heads of the Government approving authorities in the related field.
PKA is a recognized authority in the Satellite & Cable TV Industry in India and
a frequent speaker at national forums organized by TRAI and the Task Force on Cable
TV, IOC (Internet Over Cable) & VAS .
As a Head of Sales and during his stint with the company for 14 years, he was managing
countrywide dealer/distributor channel for NG Technologies Ltd, New Delhi, the largest
Cable TV hardware manufacturer in India. He has an insider view of the industry
right from its inception and its development to the current stage.
As an Executive Director in Konark Communications (P) Ltd, New Delhi, a consulting
company, he was instrumental in conceiving Hotwire as a brand of IOC for Primus
Telecom and making it a success story till it was sold to VSNL in 2006.
As a Consultant of Midas Communication Technologies Pvt. Limited ( a IIT,Madras
incubated company), with his knowledge of channels he has worked out alliances of
distributors, dealers & sales agents in entire India to power the national foray
for their Catius range of products, which are being used by the Cable Operators
to run VAS on IOC.
As a Head-Business Development with Genus Power Infrastructure Limited, a listed
company with BSE & NSE, he was in the charge of building a telecom infrastructure
division besides handling a distribution channel for its power electronics equipments
and FTA Set Top Boxes.
As the current Consultant with DEN Networks Ltd., he is looking after their nationwide
business development activities in the field of Cable TV & broadband business.
Career Achievements
A) Started his career as an Asst Manager (Sales) in 1987 and grew to a level of
Head of Sales in the late 1992 when he was only 27yrs old. During his stint with
the company for 14 years, he was managing countrywide dealer/distributor channel
for nearly 10 yrs for NG Technologies Ltd, New Delhi, the largest Cable TV hardware
manufacturer in India.
When he took over as a Head of Sales the Turn Over of the company was Rs 20 million,
the company had 5 distributors, 90+ dealers and a team of 7 sales persons & 10 service
engineers.
At the time of his departure in 2001, the Turn Over was hovering at Rs 650 million;
they had 70 distributors, 500+ direct dealers, 3000+ indirect dealers along with
a team of 90+ sales persons & 250+ service engineers. With their endeavour they
enjoyed a market share of almost 55-60%.
In the process, he happened to travel quite extensively inside India and is proud
to claim that he has visited at least twice to 500+ districts of the country out
of a total of 593.
Privileged to work under the guidance of a dynamic Director (Marketing), he brought
several changes in the system where implementation of an effective credit management
will remain a glorious chapter in his life. Setting sales targets and achieving
those by all means was always easy as he never allowed the supply to overtake demand.
Those were golden days in his career for sure.
Being a firm believer of doing things differently he took challenges by creating
channel partners from other industries (non-electronics) and prospective senior
team members (Sales) who were aspiring to do big in life. Today all of them are
like his pillars and placed all over the country.
Basically being a strong PR man, he enjoyed his tenure by building up very sound
relationships with all those who matter. This is clearly his forte.
Having conducted/addressed more than around 100 techno-commercial seminars during
this period, he enjoys an enviable rapport in the Cable TV industry in India.
B) As a COO in Sky Merchants (P) Ltd., a Bharati VSAT reseller, he had a mandate
to start a bottoms-up revolution of delivering paid content/data and services to
a large number of people through independent and prosperous Cable operators.
He was instrumental in educating cable operators from the metro/satellite cities
to get into data business. At least, people of 50+ cities in India will remember
him for venturing them into data & VOIP business and bringing the technology for
the first time to their territory.
Out of different & realistic business models those he created, Data business on
revenue sharing basis still remains a very popular method in India.
During this tenure he grew his relationship with the telecom sector and possessed
a very strong relationship with the Govt. officials as well.
He was recognized as the only person from the Cable TV industry to take data business
to higher levels with the cable operators. People will vouch for him here.
C) As an Executive Director in Konark Communications (P) Ltd, New Delhi, a consulting
company, he was instrumental in conceiving Hotwire as a brand of IOC for Primus
Telecom and making it a success story till it was sold to VSNL in 2006.
He took OFC and data business to Afghanistan through IO Global, a company appointed
by UN to deliver Cable TV and internet bandwidth primarily in their military bases.
He had visited the country quite extensively.
He specialized in hardware business for trouble free LAN & people contact him for
their needs.
He took the Turn Over of this start up company to Rs 120 million by the year three.
During this period also as a Consultant of Midas Communication Technologies Pvt.
Limited ( a IIT,Madras incubated company), he had worked out alliances of distributors,
dealers & sales agents in entire India to power the national foray for their Catius
range of products, which are being used by the Cable Operators to run VAS on IOC.
D) As a Head-Business Development with Genus Power Infrastructure Limited, a listed
company with BSE & NSE, he is handling the HIP division for the distribution channel
(All-India) for its power electronics equipments and FTA Set Top Boxes.
Besides guiding one Sr.DGM along with six RMs for the Inverter sales, he is carrying
a personal target of Rs 200 million worth of Online UPS business which was started
a year back. Almost on the brink of achieving the same before the dead line ends.
He has brought OEM business to his present company from esteemed organizations like
Essar, Reliance Retail, NEPC and with Crompton Greaves in line to be finalized shortly.
He is contributing to a very large extent for finalizing the pricing of the products
and playing a major role in creating a range of products keeping in mind the need,
competition & affordability.
E) Currently as a Consultant with DEN Networks Ltd., he is looking after their nationwide
business development activities in the field of Cable TV & broadband business.
Being an advisor for regulatory, legal and liaison in various states, he has ensured
almost 70% market share for DEN in Uttar Pradesh (UP) of cable TV.
