Low Cost Branded HandSets – A Catalyst to Mobile Wireless Growth
Being the fastest growing telecom market in the world, there is a need to keep the
momentum going so that tier 2, tier 3 and tier 4 cities continue to have access
to affordable mobile wireless telephony. Low cost handsets
of Nokia, Samsung, LG, Motorola and Sony Ericsson, up to 35 % margin and accessories
up to 50 % margin on new retail prices, conforming to global recycling standards
approved by Environmental Protection Agency (EPA) US and Mobile Phone Partnership
Initiative (MPPI) EU, OEM quality derived from original parts, enhanced battery
life, 12 months warranty and fully boxed with abbreviated manual in original packing
are proven catalysts to spur this growth. These handsets being affordable with similar
life cycle as full cost branded ones can keep boosting mobile wireless communications
boom even when 3G/4G are launched for mobile high speed data oriented services.
These branded HSsand accessories are re-manufactured in US and Vietnam.
Low cost airlines have made air travel a reality for masses without compromising
basic flying standards, their full fares counterpart airlines are finding it difficult
to compete with them. Similarly, low cost branded handsets would usher in the telephony
era everywhere in all geographies in the world. Operators like AT&T, Sprint,
Bell Mobility, Rogers Wireless and Virgin Mobile and retailers like Wal-Mart, Costco
and Best Buy in US have already successfully introduced millions of these low cost
branded hand sets and accessories only to have achieved higher market share very
quickly.
The manufacturers like Motorola and RIM are in strategic partnership in this re-manufacturing
business of low cost branded HSs ensuring compliance to OEM parts standards
There are very novel and affordable options offered to customers in terms of high
end HSs, value bundles, trade-in and trade-up solution
KTMT has been mandated by the world’s leading re-manufacturer
of low cost branded mobile handsets to assist operators and retailers in inclusive
growth of mobile wireless communications in India by introducing affordable branded
hand sets. KTMT coordinates on behalf of this leading re-manufacturer OEM to set
up dialog and meetings between the operators/retailers and the OEM to directly discuss
and negotiate mutually acceptable deals/agreements.